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There are some who claim that constant monitoring of efficiency and functioning of websites is a necessity in modern e-business. More and more often these statements don’t come from biggest web portals in Poland but from owners of services, which generate regular revenues for them. A proven and effective monitoring system can help even relatively small online publishers to save thousands of zlotys a year. There are several monitoring systems on the market and we can recommend Monity.pl. Let’s analyze an example sent by this provider.

Andrzej started his photography blog three years ago. Currently the blog has ca. 28900 site visits a day, lasting 3 minutes each. So far the blog has not been positioned professionally but it climbed to a high position in search results of popular search engines due to good quality of published materials and regular content updates. The project began generating profit when Andrzej started partnership cooperation with two online stores and published contextual ads (boxes and Intertext). Skilful placement of ads has helped increase interest in the website and brought daily revenues of ca. 70 PLN.

Biggest traffic (70% of visits) is generated in the afternoon and evening between 4 and 10 p.m. Unfortunately the author cannot monitor the blog constantly due to his professional obligations and he has been working on the blog mainly in the mornings. The author calculated that the blog was unavailable on average for 22 hours a month, of which 12 hours during peak hours. As we know, website errors lead to the loss of credibility among visitors and advertisers as well as financial losses.

Assuming that – according to stats for Andrzej’s website – generated revenues are at 8.17 PLN/h in peak traffic hours and 1.17 PLN/h off-peak, the blog’s owner was losing ca. 110 PLN/month.

Andrzej decided to use the services of Monity.pl. 24-hour monitoring of the website’s functioning helped to limit by 80% downtime caused by errors and failures. The system is simple and easy to use. Several independent stations constantly monitor the service and inform its owner about any irregularities by text messages. Within a few minutes after the error has appeared the publisher may ask the server admin to fix it or do it on their own. Moreover, the blog’s owner gained access to valuable information concerning website traffic, server capability or average website display time. By reducing website downtime in which it did not generate any revenue the blog’s author gained an additional 1050 PLN a year, spending ca. 30 PLN a month for a standard service. For Andrzej user’s trust is as important as financial matters. The more efficient and reliable the blog is, the more regular readers it has.

Check the cost-effectiveness of implementing 24-hour monitoring of your website by  Monity.pl

Below you can find a simple formula to calculate revenue losses resulting from downtime caused by server failures or errors hindering website use. This is also an easy way to estimate profits generated by using 24-hour website monitoring service provided by Monity.pl.

ST – monthly loss caused by website downtime resulting from server failures or errors, prior to implementing the monitoring service by Monity.pl
STm - monthly loss caused by website downtime resulting from server failures or errors, after implementing the monitoring service by Monity.pl
DD – average daily revenue generated by the website
Ts – average number of peak traffic hours per day
Rs – quotient of website traffic generated during peak hours and daily website traffic
Aw – average number of monthly failures and errors hindering website revenue generation
Ac – average time between failure/error and its removal
ST = DD*(1-Rs)/(24-Ts)*Aw*Ac*(24-Ts)/24 + DD*Rs/Ts*Aw*Ac*Ts/24
STm = ST*0.2 (assuming an 80% downtime reduction)

Annual difference (savings) after implementing the monitoring system of Monity.pl = (ST-STm)*12