Campaign statistics

The Advertiser has access to web based statistics and tools enabling ad management. A unique password and login are given by the Adkontekst consultant at the moment of preparing a campaign or ordering advertising by the Client.

General statistics (first site after login) give the name of your campaign and its status:

• Pending – the campaign awaits the order (via fax) and activation
• On – the campaign is active
• Finished – the campaign used all credits. It is no longer displayed neither at any keywords in the search engine, nor in the content network

Current account informs about the current number of credits (free funds) to use for advertising in search results and the content network.

The first table also gives you information about ad impressions and clicks on ads in search results and the content network. (By default we present all statistics from the start of a campaign. You can always check statistics for any chosen period).

The main information presented in the first site also includes: average CPC given in credits, your set daily budget and the total cost of all clicks.

Previous cost informs about the number of credits used by the campaign until the present day.

Detailed statistics

Advanced campaign management options and detailed statistics are available in the Client Panel, after clicking the campaign name.

In the campaign overview table you will find information about the current state of your account, number of impressions and rerouting noted from the start as well as the rerouting average price and cost. The system examines the pace of your campaign display and on the basis of that piece information estimates the time left to the end of the campaign.