How does sponsored link work?

Search results ads are activated by keywords.

In the course of planning a campaign keywords are prepared. Those are words that best describe products, services, the scope of activity and the trade of the advertiser. The adequacy and the quality of ad content determine reaching the ad campaign goals. When the user types a certain word into the search engine the ad is displayed above natural search results.

The search result position depends on the attractiveness of the ad content to users (measured with CTR, among others) and the declared CPC.

Cooperating websites display ads best suited to their content. If a website presents an article about passenger cars the system will propose display of sponsored links related to the article's content, e.g.: car dealers, garages, car care services, car wash services and so on.

In the case of text-graphic ads (Adkontekst Exclusive) only one ad is displayed. The ad includes a graphic element - a logo or another graphic file that facilitates marketing communications.

The position in the content network and the intensity of the campaign also depend on the attractiveness of the ad content for users and declared CPC.