Description of ad forms

Adkontekst Text - Sponsored Links

Your sponsored links are displayed in search results and in the content network. The maximum number of characters for the given ad parts is as follows:

• Title - max 25 characters
• Description1 + Description2 - max 70 characters
• Visible URL - max 35 characters

Sponsored link in search results

Displayed to the top and right of the search results. Activated by key words.

Sponsored link in the content network

Text form. Displayed in the content network, where the content of the ad is closely related to the partner website content.

Adkontekst Exclusive in the content network

Text-graphic form. Displayed in billboard format (750x100px), rectangle format (300x250px) and skyscraper format (160x600px). Exclusive:

• Strengthens contextual ad influence by inclusion of a graphic element.
• Is displayed exclusively - only one ad is displayed at the same time.
• No costs of preparing the ad (the declared graphic element creates the ad with the ad text).
• Settlement on a PPC basis even thought Exclusive resembles graphic ad forms.

Adkontekst Intertext

Intertext is a new ad form prepared for the Adkontekst network Advertisers. It is displayed on the most opinion forming websites. It has the form of an ad box, which is visible to the user after he or she moves the cursor over a word highlighted in the text. Intertext increases the chances of reaching potential clients.

Adkontekst Intertext specification:

• Title - max 25 characters
• Description1 + Description2 - max 70 characters
• Visible URL - max 35 characters  

Adkontekst Exclusive in Intertext specification

• Title - max 25 characters
• Description1 + Description2 - max 70 characters
• Visible URL - max 35 characters
• Ad contains graphic elemnet (logo or other file supporting marketing communication).  200 x 50 px (up to 50kb)
• Ad is emited as rectangle 300x250 px

Adkontekst Image in Intertext specification

• Title - max 25 characters
• Description1 + Description2 - max 70 characters
• Visible - max 35 characters
• Ad contains graphic elemnet  (logo or other file supporting marketing communication). 72 x 60 px (up to 50kb)

Adkontekst Flash in Intertext specification

• Visible URL 35 characters
• Flash: [SWF file], graphic file up to 40 kB, 300x250 pikseli
• Backup image emitted when browser doesn't support Flash [JPG, GIF, PNG,TIF files], up to 10kb, 300 x 250 px.
• Ad must have a layer with special button, having defined action:
  on (release)
  {
  getURL(_root.click, "_blank");
  }

Adkontekst Flash Large in Intertext specification

• Flash: [SWF file], graphic file up to 40 kB, 550x350 px
• Backup image emitted when browser doesn't support Flash files, [JPG, GIF,
  PNG,TIF files]: up to 10kb, 550 x 350 px.
• Ad must have a layer with special button, having defined action:
  on (release)
  {
  getURL(_root.click, "_blank");
  }

Adkontekst Image

Graphic-text form. It is possible to add 72x60 px graphic element.

The product is published in the same ad formats, which admit the publication of Adkontekst Exclusive. These formats are: billboard 750x100 pixels, rectangle 300x250 pixels and sky 160x600 pixels (and their modifications).

Adkontekst Banner

Graphic form in the content network. Graphic fills all ad placement.

Available file size graphic:

[Square] - 250 x 250 px;
[Medium Rectangle] - 300 x 250 px;
[Large Rectangle] - 336 x 280 px;
[Wide Skyscraper] - 160 x 600 px;
[Leaderboard] - 728 x 90 px.