Adkontekst advantages
- Wide reach - over 15,9 m of Polish Internet users - the users of the WP/NetSprint search engine and cooperating websites.
- Minor invasiveness - unlike other Internet advertising, Adkontekst network advertising is widely accepted and user friendly.
- The advertising message reaches exactly the set target group.
- The System displays ads depending on keywords. It chooses ads most related to the content of cooperating websites (portals and theme websites).
- The Advertiser can choose theme websites to display the ad.
- Full expense control
- The Advertiser chooses the price to pay for a click – cost per click – CPC (separately for search results and the content network).
- Additionally, the Advertiser can choose from two settlement modes (Fixed CPC i Max CPC).
- The Advertiser can check the current campaign costs on a regular basis.
- By setting the CPC the Advertiser affects the position of the ad in the search results and the intensity of the campaign in the content network.
- The Advertiser decides on dividing the ad budget between search results and the content network.
- Simplicity of campaign management
- Quick access to statistics and tools that enable web based campaign management.
- Clear Client Panel, easy navigation, .xls statistics reports generator.
- Import and export options from an .xls file - facilitates managing campaigns with thousands of keywords.
- Effective anti-spam protection - three levels of verification: automatic anti-spam system control, system administrator control, in-company quality team control.
- Free guidance by an Adkontekst network consultant - in the phase of offer presentation as well as during the campaign. The consultant:
- Helps to identify campaign goals,
- Takes part in preparing the most adequate keywords and proposes ad content,
- Suggests optimal CPC price level,
- Points out the most attractive budget ranges (informs about free credits in the case of high declared budgets),
- Helps to optimise the campaign while it is running.