Reklamodawcy - FAQ

What is a daily budget?

The daily budget enables you to precisely set the maximum ad expenses level for specific parts of the campaign (search results, content network - text ads, content network - graphic-text ads). It lets the Advertiser fully control ad expenditures in the context of the set campaign goals.

What is Adkontekst Exclusive?

Adkontekst Exclusive is a text-graphic ad form displayed only in the content network. Similarly to traditional contexts ads Adkontekst Exclusive adjusts itself to the content of articles and websites, as well as the overall character of the website. It is only displayed on websites thematically related to its content.

What are partner websites?

Partner websites are websites that display ads contextually adjusted to their content.

Our system automatically chooses the ads most related to websites on which our ads are displayed. It is a new, precise channel of reaching your clients by presenting your offer on websites thematically related to your offer.

If a website presents an article about passenger cars the system will propose display of sponsored links related to the article's content, e.g.: car dealers, garages, car care services, car wash services and so on.

Can I set different CPC rates for each keyword?

The Advertiser can freely modify the CPC. You can freely modify the declared CPC at any chosen moment.

CPC can be differentiated among ads and keywords for the content network and search results:

• a default CPC for the whole campaign – this way you can easily modify the CPC for the whole campaign
• a default CPC for an ad - the Advertiser sets a CPC level to be charged automatically for all keywords related to a given ad
• keyword default CPC – the Advertiser can set a CPC level for all keywords separately

What discounts can I expect?

If you buy bigger services you get additional credits to use for your advertising. Ad campaigns are settled based on funds deposited by the client on the ad account (pre-paid system). In this model the clients who allocate big ad budgets get additional premiums in the form of free points to use for advertising. The bigger the amount allocated to the campaigns, the bigger the discount given to the Advertiser. You can find detailed information here.

What is the difference between the Fixed CPC and MaxCPC?

In the Fixed CPC model the Advertiser sets the nominal CPC: for each rerouting to the advertised website. In the MaxCPC model, on the other hand, the Advertiser sets the maximum CPC which the Advertiser is willing to pay for each entering the advertised website through the ad. The system automatically optimises the actual click cost (based on the auction system). In effect the click cost is in most cases lower than declared by the Advertiser.

What does the location of my ad in search results depend on?

The search result position depends on the attractiveness of the ad content to users (measured with CTR, among others) and the CPC. The higher the CPC the higher the ad location. In the search engine ads are displayed at the top of the search results, in positions 1-5, and to the right of the search results, in position 6-15.

What is the cooperation starting procedure?

It is very simple. All you have to do is choose one of the contact methods: Phone: (022) 8 444 990, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it. , LiveChat and inform us of your interest in running an Advertising Campaign. On this basis we will prepare and send you a campaign plan proposal for the chosen website. You can also prepare the campaign individually using the form on our website. Within two working hours we will sent a detailed offer with a Campaign plan. We will base those on the information from the form.

What is the minimum order value?

The minimum order value is PLN 300. In certain cases we also accept smaller Campaigns.

How do I pay?

If the campaign plan wins acceptance you fill in a sponsored link form that you get from us. After filling all information you fax it back to us. On this basis we issue an invoice, which is the legal basis for the payment.

How do you identify the location of the Internet user?

There are two ways of sponsored link geotargeting:

1. Based on the IP of the computer used by the Internet user to enter a keyword or view websites.
The database of IPs from voivodeships and towns is provided by Gemius S.A, the leader of Polish Internet research. This module is also the basis of geolocating users on the basis of gemiusTraffic websites traffic. GemiusTraffic now monitors about 8,000 web websites.

2. Within the NetSprint local partner network (more than 100 websites) where local links are displayed depending on the target group of the website (e.g. lublin.pl displays all ads from the Lubelskie voivodeship).

Can I run a campaign visible only to the inhabitants of a chosen region?

Yes. All sponsored link campaigns can be geotargeted - targeted only at Internet users from a chosen location.

Can I choose places in the content network in which my sponsored link will be displayed?

Yes. You can choose it by choosing specific categories to which all the websites in the content network have been divided. You can also choose specific websites within one or a number of categories.

Can I choose only some of the ads from my campaign to display in the content network?

If you have more than one ad you can select those, which should be blocked from the content network. All you have to do is enter such an ad and choose the block/unblock content network link.

How can I manage my content network campaign?

If you have a sponsored link campaign in NetSprint you can modify and manage the parameters of your campaign in the Client panel. The Client panel is available on-line after logging on the panel website.

I have a sponsored link campaign but I am afraid that it will last to short.

You can start the daily budget mechanism. For example, if you buy a PLN 3,000 campaign and you want it to last a month, you set a daily budget of PLN 1000.

Do you have a system against dishonest clicking on my ads?

Our system has been designed to automatically recognise unnatural clicks, the aim of which is only making your expenses higher. We will exert ourselves to eliminate such clicks and not to charge your account for them. Nevertheless, if you suspect that some of the clicks on your sponsored link have been unnatural, contact us via e-mail. We will analyse the situation, and in justified cases give the number of unnatural clicks back.

What do I do to make my sponsored links appear more often in the content network?

Your ad will by displayed more often if you:

• assign a bigger budget to the context part. The only thing you have to do to achieve that is declare a bigger budget for context advertising in the fund arrangement part of the Client panel,
• choose more keywords and categories,
• make sure that the content of your sponsored link is attractive and clear in the eyes of the Internet users.

What profits do I get from spending more on a click in the content network?

The main profits for you are:

• lowering the average CPC for the whole campaign. The more money you assign to the context ad, the more clicks you get (clicks in the content network are half cheaper)
• perfect ad targeting - the ad is displayed only to those Internet users interested in the subject
• positive response from the website user - Adkontekst in a non intrusive advertising form
• significantly widened spectrum of ad receivers
• easy ad management through the Client panel
• adjusting your ad to the content of the website or article

How does the content network ad choosing system work?

Software specially created to this purpose analyses the content of a website and compares it with ads from our database. What is more, our the partner websites have categories that precisely describe their content.

The frequency of display depends on, among others, the following:

• the biggest conformity with the content of the website on which the ads are displayed,
• highest click through rate - CTR,
• highest rerouting price – cost per click (CPC).

What is the content network?

The content network is a network of partner websites on which ads contextually adjusted to the content of the websites are displayed.

Our system automatically chooses the ads most related to websites on which our ads are displayed. It is a new, precise channel of reaching your clients by presenting your offer on websites thematically related to your offer.

If a website presents an article about passenger cars the system will propose display of sponsored links related to the article's content, e.g.: car dealers, garages, car care services, car wash services and so on.

How do I know were will my sponsored link be displayed?

Your sponsored link will be displayed in the NetSprint search engine, the WP.pl search engine, big all-Poland websites and several thousand websites included in our content network. You can view the whole list here.

Does the cost depend on the number of keywords?

No. The cost depends only on the number of clicks. You can choose any number of keywords and group them as you like, so that different keywords will give different ad content.

Do you help in choosing keywords?

Yes. Our consultants help to choose the best vocabulary in creating the plan of your campaign. We do our bet to:

• Include in your campaign keywords that brought positive results to other Advertisers from the same trade.
• Make you avoid keywords typed by Internet users in other contexts. Including such words in your campaign might lessen the expected effects.

How do I know how long will my sponsored link be displayed?

On the basis of the choice of keywords we can estimate the period of a sponsored link display. The estimation is based on historical data regarding the number of queries about a given keyword in the previous months. You can always find the information about the estimated display period in the Client panel.

How many categories and keywords can I choose?

There are no limits to the number of categories and keywords related to your campaign. However, you should be careful to choose categories and keywords related directly to your offer. Thanks to that your ads will be displayed to a carefully selected group and each click will bring you a potential client.