Adsearch.pl - new system version and attractive ad formats

Adsearch.pl – a contextual ad network of INTERIA.PL, created in technical cooperation with NetSprint.pl – upgraded the nsContext software-based system managing the display and sale of contextual ads in services of INTERIA.PL group. The new system version makes it easier and more efficient to plan and manage contextual campaigns. Moreover, new, attractive ad formats have been added: AdAvatar and AdImage.

On technological level the system was equipped with mechanisms to improve ad display, which results in higher effectiveness of online campaigns.

In the new version advertisers gain an additional option to conduct operations based on fixed CPC model, which makes it easier, more convenient and certain to plan campaigns. From the beginning a Max CPC model has been available in which advertisers declare a maximum rate they are willing to pay per ad click.

In addition, advertisers can also benefit from two new, attractive ad formats, which will work very well in effectiveness campaign: AdAvatar and AdImage. AdAvatar – in-text advertisement with text and avatar (image 72x60 px), related to a keyword and activated upon hovering over it with a mouse. AdImage – is an advertisement with text and avatar, displayed under a related article. An image makes the ad communication richer and, in consequence, more interesting for users.

Similarly to formats available earlier, AdAvatar and AdImage are non-invasive and positively received by users. AdAvatar and AdImage will be displayed in all major services of INTERIA.PL group, including: Fakty, Biznes, Motoryzacja, Nowe technologie, Turystyka, Uroda, Świat Seriali, Polska Lokalna.

Additionally, the ads from Adkontekst database will be displayed as text ads with an avatar, as an extra feature for Adsearch.pl advertisers.

In the whole network we introduced a new, interesting design of in-text ad balloons, which are activated by users upon hovering over a highlighted keyword with a mouse.