Onet.pl and NetSprint.pl cooperation: Onet ad department introduces OnetIntext

OnetIntext is available in several dozen selected services of the portal. Available ad formats are: text ads, text and image ads or image-only ads. Development of contextual ad formats is a result of cooperation with NetSprint, which provides nsContext system for managing contextual ad display. nsContext system analyzes articles displayed in Onet and selects relevant ads. Contextual ads are displayed by the user upon hovering over the word highlighted in the article.

- With OnetIntext advertisers will be able to place their messages contextually on websites where they would attract the most attention. What’s more, the message can be displayed in an image format and the advertiser will pay for display only when a user chooses to view the ad (CPV – Cost per View model). OnetIntext will combine selected CPM ad formats with specific keyword – says Rafał Marek, project director at Onet.pl.

- Cooperation with Onet is one of the biggest events in NetSprint’s history. We are very happy that together we could work out a model of cooperation strengthening the position of both companies on the contextual advertising market. We believe that our technology and experience – both on Polish and foreign markets – will contribute to achieving satisfactory results both for Onet and the advertisers – says Artur Banach, NetSprint.pl CEO.