Adsearch.pl – a contextual ad network of INTERIA.PL, created in technical cooperation with NetSprint.pl – upgraded the nsContext software-based system managing the display and sale of contextual ads in services of INTERIA.PL group. The new system version makes it easier and more efficient to plan and manage contextual campaigns. Moreover, new, attractive ad formats have been added: AdAvatar and AdImage.
Increased efficiency in ad space usage (higher eCPM) and modern ad visuals are the first results of the work done by Adkontekst network’s R&D team
Contextual advertising comprise almost 30% of all Search Engine Marketing budgets and 8,5% of the whole online advertising market – reads the report prepared by the contextual advertising network Adkontekst.
OnetIntext is available in several dozen selected services of the portal. Available ad formats are: text ads, text and image ads or image-only ads. Development of contextual ad formats is a result of cooperation with NetSprint, which provides nsContext system for managing contextual ad display. nsContext system analyzes articles displayed in Onet and selects relevant ads. Contextual ads are displayed by the user upon hovering over the word highlighted in the article.
The Contextual Ad Network Adkontekst has introduced a new ad product. Adkontekst Image is a combination of graphic and text which significantly strengthens the advertising message.
The advertising network AdSearch owned by Interia.pl S.A., one of the biggest portals in Poland has teamed up with NetSprint.pl (owner of Adkontekst.pl). NetSprint.pl agreed to provide its original software nsContext used for sales management and contextual placement of in-text advertisements in the form of underlined words. The cooperation also includes presenting advertisements from the Adkontekst.pl database in the web portal.
NetSprint has completed another foreign implementation of its proprietary adserver solution. The nsContext platform has been launched at AdPower (http://www.adpower.no/), the Norwegian advertising network managed by Edda Media AS, a leading media company from Norway.
Adkontekst, the advertising network, expands its portfolio with a new ad format – Adkontekst Flash in intertext ads. It becomes yet another ad format available as an Intertext option (in addition to Adkontekst Exclusive and Adkontekst Text). The display of Adkontekst Flash ads is managed by an advanced contextual matching algorithm, and they are settled in the PPC model (pay per click).
Advertising network Adkontekst established cooperation with Grono.net in order to serve ads on the website. Since August Adkontekst advertisers can promote their products and services on one of the best-known social networking websites in Poland.
NetSprint has secured a deal with Open AdExchange, a European operator of contextual ad intermediation. NetSprint will provide technology to be used in the Danish operations of Open AdExchange to strengthen Publishers position on the Pay-per-Click advertising market. Open AdExchange is a platform that enables purchasing, managing and contextual display of ads. Experienced teams from both companies will be responsible for the technological development of this undertaking.