Key information

Adkontekst is a network of contextual advertising. Our ads appear in 1500 the most reputable, opinion-making websites in Poland and on the top of search results of WP.pl/NetSprint.pl. The network is managed by NetSprint.pl and Wirtualna Polska. It emerged from the experience of the two companies in the field of search of information as well as managing and display of contextual ads. We have been exploring these fields for more than 9 years.

Contextual advertising brings forward the so-called 'pull advertising' - the Internet user searches for necessary information by entering keywords into search engines or by browsing websites that deal with the field of his or her interest. Thanks to the advanced technology used in Adkontekst, the ads are directly related to the user’s query or the content of websites on which the ad is displayed. This way the Advertiser reaches only Internet users interested in his or her offer. The Adkontekst network associates the most opinion forming and renowned websites of the Polish Internet (among others WP, Gratka.pl, o2.pl, PolskaPresse websites, Media Regionalne websites, Rzeczpospolita.pl, Yellowpages.pl, ePlus.pl) and has a reach of 15,9 m users per month.

In order to improve effectiveness, Advertisers can manage their ad campaign and monitor its effects on a regular basis. Account settling is done on the basis of the Client friendly PPC system (pay-per-click) - payment is effected only if an Internet user clicks an ad.